Meridian Health Company Digs Deep with Laurie Spencer to Understand the Background of the Spirit of Boise Balloon Classic
Meridian, Idaho, September 24, 2021 — Starting September 1st, 35,000 people filled Ann Morrison Park in Boise, ID throughout the five days of the Spirit of Boise Balloon Classic. After the 30th annual festival, Microbe Formulas, one of the 2021 sponsors, took a closer look at what makes a one-of-a-kind community event like this possible.
To highlight the pivotal Boise tradition, Microbe featured Laurie Spencer, Director of the Spirit of Boise Balloon Classic, in this video: https://vimeo.com/611039278
“After an emotional year of isolation . . . there is sunshine at the end of all of this,” encourages Spencer.
For many who attended, the balloon festival was a light of hope. Despite the recent mandated restrictions, the Spirit of Boise Balloon Classic was able to take place as scheduled this summer. 20,000 of the 35,000 attendees came to the Nite Glow event on Friday night, where Microbe was one of the title sponsors.
Alex Ravella, Video Editing Specialist for Microbe who did videography at the event, adds, “Hot air balloons filling the sky is more than just an annual classic Boise sight. It can be a magical experience. This event is a unique way to help people feel connected in the community.”
According to Spencer, sponsors help make the balloon festival possible. She explains, “Without the generosity of sponsors, like Microbe, the community would not be able to come together and enjoy the beautiful sight of balloons taking flight.”
When asked why Microbe chose to sponsor this year, Craig Randall, Microbe’s Culture Chief, shares, “Culture is everything at Microbe, including the culture of our community. So many of us here at Microbe grew up enjoying the Spirit of Boise Balloon Classic with our families. After such a difficult year, we wanted more than ever to be involved and help bring hope and light to the Treasure Valley.”
About Microbe Formulas: Microbe Formulas is a wellness company and leader in foundational health. With their all-natural ingredients and cutting-edge proprietary technology, Microbe facilitates health journeys, all in the hopes of saying “Welcome to the real you.”
For additional information, please contact Caylie Shelton, Public Relations Manager for Microbe Formulas, at email@example.com.